Over four days, IIJS Bharat Signature 2026 saw brisk business take place at JWCC; retailers focused on couture differentiation, lightweight gold, gemstone statements, and silver jewellery, reflecting evolving buying behaviour across daily-wear, bridal, and emerging categories.
The JWCC leg of IIJS Bharat Signature 2026 concluded after four days of steady, focused trading, marked by detailed buying discussions. Exhibitors noted that retailers visiting JWCC arrived with clear sourcing objectives, particularly in design-led and premium categories.
Couture jewellery remained central to the event at JWCC, with retailers actively evaluating high-design collections that offer visual differentiation at the store level. Couture gemstone jewellery, in particular, attracted attention, with coloured stones, bold layouts and statement settings attracting buyers. “For us, the focus — both for this show and overall — is to stand out, because that is what retailers are looking for today,” said Aashay Sanghvi of Studio 65 by KP Sanghvi, adding, “With customers exposed to so much information and design inspiration, retailers need jewellery that feels different when someone walks into the store.”
Animal motifs, ultra-statement pieces, and temple-inspired statement jewellery were repeatedly referenced as strong design cues. While ordered selectively, these pieces were seen as essential for brand positioning and as anchor displays for bridal and festive periods.
Alongside couture, lightweight everyday wear emerged as a key volume driver at JWCC. Retailers showed sustained interest in jewellery that balances wearability with design value, particularly for repeat purchases.
“These are spring-summer pieces that are lightweight and functional to wear, and that is going to be an upcoming trend,” said Abhishek Raniwala of Royal Rising Jewels by Raniwala Jewellers.
Gold jewellery in 9K and 14K saw healthy enquiries, especially for ultra-light to everyday collections that help retailers manage price points amid high gold prices. Manufacturers noted that these purities are increasingly being used for contemporary, daily-wear designs, while 22K gold continued to dominate bridal statement jewellery, where bold sets remain essential for wedding trousseaus.
A notable emerging category at JWCC was groom’s jewellery, particularly polki and jadau-inspired pieces designed for men. Exhibitors observed growing retailer interest in expanding men’s wedding offerings beyond basics, reflecting changing consumer expectations and increased focus on groom styling.
Silver jewellery saw strong traction over the four days of the show. With gold prices remaining elevated, retailers actively evaluated silver as a complementary category, leading to increased enquiries and buying interest at the venue.
Exhibitors pointed out that silver jewellery is increasingly being viewed as a practical, volume-friendly option, particularly for attracting younger customers and first-time buyers. Its lower price points, faster design refresh cycles, and suitability for everyday wear make it an attractive category for retailers.
“Of late, we have observed that retailers are ordering silver jewellery in a significant quantity. It is favoured greatly by the younger generation. The buying age group sometimes goes down to even 12 years. Silver jewellery is also popular among men, with items such as chains, rings and bracelets selling well,” said Vishal Verma of V V Silver Palace, New Delhi.
Manufacturers pointed out that silver jewellery is easier to introduce during casual store visits. “Retailers want designs and price points that immediately catch the eye. Impulse buying is very popular amongst silver jewellery buyers,” said Smita Gandhi of Diaje, Mumbai, adding that light, wearable designs suited for daily use dominate demand.
Arvind Bapna of Bijoux Argent noted that changing buying behaviour has boosted silver demand. “Today’s younger generation has more spending power. Even Rs 4,000 is easily affordable for gifting or self-purchase,” he said, citing strong sales during occasions such as Valentine’s Day.
Hemant Gupta of Ira Jewels, Mumbai, added that silver demand is spread more evenly across the year, and is driven largely by self-purchase and gifting.
Multi-purpose and detachable jewellery also drew interest at JWCC, though exhibitors cautioned against calling it a full-fledged trend. Demand remains largely retailer-driven, requiring explanation and demonstration at the counter.
“Proper training of counter staff makes a clear difference,” said Shivam Soni of Shivam Jewels and Arts, Jaipur, noting that customers often understand the value of such designs only after they are explained.
While bridal detachable jewellery performed better than other segments, Ronak Lodha of Ranisaa Jewellery, Mumbai, said that in daily wear, customers prefer simple, easy-to-use designs. Many exhibitors described the category as complementary rather than a core sales driver.
As the event closed at JWCC, the overall takeaway was one of design-first, need-based buying. From couture gemstone jewellery and statement motifs, to lightweight gold, silver and emerging groom-focused categories, IIJS Bharat Signature saw brisk sales at the venue.
Be the first to comment