Harit Zaveri Jewellers has launched its Shagun jewellery collection in January 2026, expanding its gold offering for the ongoing wedding season. The Ahmedabad-based retailer positioned the collection around traditional gifting associated with weddings and related ceremonies.

The Shagun collection has been designed to address demand for jewellery intended beyond a single occasion. According to the company, the range focuses on pieces that can be worn across multiple milestones, aligning with evolving consumer preferences for repeat-use wedding jewellery.

Crafted in 22K gold, the collection includes necklaces, pearl chokers, layered temple-style designs, cocktail rings, bangles and earrings. Temple-inspired jewellery forms a key part of the assortment, featuring antique gold finishes with kundan and polki detailing, along with pearl elements.

The product range spans multiple weight categories, allowing retailers to cater to varied budgets and customer segments. The company stated that the collection is structured to offer flexibility in styling, enabling pieces to be worn either as complete sets for traditional ceremonies or individually for smaller gatherings.

Harit Zaveri Jewellers said the Shagun collection reflects its focus on maintaining continuity between traditional design language and contemporary usage patterns. The launch aligns with sustained wedding jewellery demand across key regional markets.

The retailer reiterated its policy of fixed and transparent pricing for the collection, aiming to provide pricing consistency for customers and trade partners during the wedding buying season.