PP Jewellers by Pawan Gupta has launched a new lightweight diamond jewellery collection, adding to its existing portfolio of contemporary diamond offerings. The collection has been positioned to address demand for wearable diamond jewellery suited to regular use as well as occasion-based purchases.

The range includes diamond bracelets, earrings, pendants, and rings, covering core categories commonly stocked by jewellery retailers. According to the brand, the designs are intended to transition across different usage occasions, supporting flexible merchandising within retail environments.

The collection has been crafted using certified diamonds and finished in metal settings developed to support lightweight construction. Design elements focus on clean lines and minimal silhouettes, reflecting current design preferences within the diamond jewellery segment.

PP Jewellers by Pawan Gupta stated that the collection has been curated to allow individual pieces to be worn independently or combined, aligning with consumer interest in adaptable jewellery formats. The emphasis on lighter construction is aimed at improving comfort while maintaining durability for daily wear.

The launch continues the brand’s focus on contemporary diamond jewellery positioned for modern consumers. By expanding its lightweight diamond range, PP Jewellers by Pawan Gupta is addressing ongoing shifts in buying behaviour, where customers seek design-led pieces that balance regular wearability with visual impact.

The collection reinforces the brand’s existing manufacturing and sourcing practices, including the use of certified diamonds and established finishing standards, while extending its design portfolio for retailers and trade partners.