Limelight Lab Grown Diamonds has opened a new exclusive store in Coimbatore, marking its latest retail expansion in South India. The launch took place in January 2026 and forms part of the brand’s nationwide growth strategy.

With the addition of Coimbatore, Limelight has crossed 50 exclusive stores and 40 shop-in-shops across more than 45 cities in India. The company is focused on expanding its physical retail footprint to support category growth in lab grown diamond jewellery.

The store was inaugurated by Karam Chawla, Director, Limelight Lab Grown Diamonds, along with regional partner Harsha Vardhan and members of the brand’s leadership team. The outlet features CVD-studded diamond jewellery across categories including necklaces, solitaires, earrings, bracelets and everyday wear pieces.

Pooja Madhavan, Founder & Managing Director, said, “Every new store takes us closer to our vision of making lab grown diamonds an accessible, trusted, and forward-thinking choice for Indian consumers. Crossing 50+ exclusive stores is a milestone that reflects the confidence the country has placed in this category.”

Karam Chawla added, “South India has consistently shown a strong inclination towards purposeful and premium jewellery, and Coimbatore is a market that appreciates both craftsmanship and new-age innovation.”

Harsha Vardhan said, “Bringing Limelight to Coimbatore is a proud moment for us. Customers here value authenticity, craftsmanship, and modern design.”

To mark the launch, the company is offering 15% off on diamond value, 15% off on making charges, and a free gold coin on purchases above Rs 1 lakh.