Kushals Fashion Jewellery launched four new retail stores in Hyderabad on January 28, expanding its presence in Telangana. The new outlets are located at Nallagandla, Kukatpally, Lakeshore Y Junction Mall and Kondapur.

The launch event was held at the Kondapur store and was attended by actress Priyanka Mohan, who was introduced as Kushals’ brand ambassador for South India.

Each store measures between 1,300 sq. ft. and 1,700 sq. ft. and carries more than 5,000 jewellery designs. The product range includes antique, kundan, zircon, temple and sterling silver jewellery across categories such as necklaces, chokers, earrings, rings, pendant sets, bracelets, kadas, maang tikas and brooches.

With the addition of these four outlets, Kushals now operates 17 stores in Hyderabad. The company stated that it plans to increase this to 20 stores in the city within the current financial year.

Ankit Gulechha at Kushals Fashion Jewellery said, “Hyderabad is a highly fashion-forward market, with consumers who are well updated on the latest trends in fashion and jewellery. Over the years, the response to Kushals’ collections and the brand in the city has been extremely encouraging.”

He added, “As we continue to expand our presence, we remain committed to offering high-quality craftsmanship and a wide variety of stylish jewellery, while making Kushals more accessible across Hyderabad through the launch of more stores in the city.”

The company currently operates more than 100 stores across 40 cities and plans to open over 300 stores across India over the next three years.