Senco Gold & Diamonds has unveiled a new Valentine’s Day campaign titled ‘Elements of Love’ across its retail network in February 2026. The campaign focuses on positioning diamond jewellery as a seasonal gifting category during the Valentine’s period.

According to the company, the campaign draws parallels between relationships and elements of nature, highlighting how love evolves while remaining constant. The initiative is being rolled out across Senco Gold & Diamonds’ pan-India store network.

As part of the campaign, the retailer has introduced a Valentine’s collection comprising diamond jewellery designs across earrings, necklaces, bangles and rings. The collection is available in multiple price points and diamond jewellery ranges at Senco outlets.

The designs in the Valentine’s edit are inspired by themes reflecting warmth, movement, resilience and stability, with each piece intended to represent different stages and expressions of relationships. The company stated that the collection is positioned to cater to varied consumer preferences during the Valentine’s gifting season.

Commenting on the launch, Joita Sen of Senco Gold & Diamonds said, “We are very excited to launch our new ‘Elements of Love’ campaign just ahead of Valentine’s Day that captures how eternal relationships are not just about grand gestures, but the small, meaningful moments that define true companionship.”

She added that while love differs for every couple, it continues to evolve while bringing peace and togetherness, and the campaign aims to offer jewellery that reflects individual stories.

Senco Gold & Diamonds currently operates nearly 200 stores across India and has an expanding international presence.