Bhima Jewellery has expanded its retail network with the launch of a new showroom in Noida on February 8, 2026. The store is located at P17, Sector 18, Noida.

The launch event was attended by actor Parineeti Chopra, along with customers, members of the local community and media representatives. The company currently operates over 100 showrooms across India.

The Noida store offers 22-carat gold jewellery and 100% BIS-certified products. The company stated that the showroom follows a transparent pricing model and is aligned with its long-term retail growth strategy focused on key urban markets.

B. Govindan of Bhima Jewellery said, “For us, opening the Noida showroom is not just about adding a new store, but about becoming a part of the city and its people. As we have completed 100 years of our journey, our focus remains on offering jewellery that customers can trust, along with honest pricing, quality craftsmanship, and a comfortable shopping experience. We are happy to bring the Bhima Jewellery legacy to Noida and look forward to welcoming customers to the new showroom.”

Sudhir Kapoor of Bhima Jewellery said, “As Bhima completes 100 years of Bhima Jewellery, our focus remains on building a future-ready retail business while staying true to the values that have earned customer trust for generations. The Noida launch represents a strategic step in our pan-India expansion, allowing us to serve a growing base of discerning consumers who value purity, transparency, and craftsmanship. We see strong demand across markets and remain committed to scaling responsibly with consistency in quality and experience.”