Limelight Diamonds has expanded its retail network in Maharashtra with the launch of a new exclusive store in Baner, Pune. The store opened in March 2026, following the brand’s earlier store launch on Bund Garden Road in the city.

The store was inaugurated in the presence of Karam Chawla, Director, Limelight Lab Grown Diamonds, along with regional partners Tara and Prasad Jawalkar, and Neetal and Hrishikesh Budukh. Members of the company’s leadership team were also present at the launch.

Located in Baner, the store forms part of Limelight’s strategy to strengthen its presence in high-growth urban markets. The company currently operates more than 60 stores across 45 cities in India, along with over 40 shop-in-shop formats.

The store showcases a range of CVD-studded lab-grown diamond jewellery made using Type IIA diamonds. The collection includes solitaires, necklaces, earrings, bracelets and everyday wear pieces intended for both occasion purchases and daily use.

Pooja Madhavan of Limelight Lab Grown Diamonds said, “Maharashtra continues to be a priority growth market for us, and Pune is a key part of our long-term expansion roadmap. With Baner, we are strengthening our presence in high-potential urban micro-markets that demonstrate strong demand for contemporary, design-led diamond jewellery.”

Commenting on the market of Limelight Lab Grown Diamonds said, “Pune is an important market for us strategically, given its strong base of evolved, cosmopolitan consumers who value both quality and innovation.”

Regional partner Tara Jawalkar said the brand’s positioning in the lab-grown diamond segment and focus on transparency aligns with demand from Pune’s jewellery buyers.