Divine Solitaires is strengthening its presence in regional markets through its partner-led expansion strategy, with a focus on growing the solitaire category in Raipur.

The company’s collaboration with Anopchand Tilokchand Jewellers (AT Jewellers) is contributing to increased visibility and demand for solitaires in the city. The partnership combines Divine Solitaires’ product standards with AT Jewellers’ local market reach.

The companies stated that the association is enabling improved consumer trust and helping both businesses capture a larger share of the evolving solitaire segment. Rising consumer awareness and preference for solitaires have supported demand in the category.

Jignesh Mehta of Divine Solitaires said, “Our partnership with Anopchand Tilokchand Jewellers reflects how we are building the solitaire category market-by-market with strong regional players. In markets where we work closely with our partners, we are seeing stronger momentum in solitaire demand and improved category performance.

This model gives jewellers a clear edge — access to globally benchmarked diamonds along with the ability to differentiate and scale in a high-potential category. As we expand, our focus remains on building such strong, long-term partnerships across key markets.”

Mehta recently visited the AT Jewellers store in Raipur and met with the leadership team led by Siddharth Baradiya to review business performance and align on growth plans.

Siddharth Baradiya of Anopchand Tilokchand Jewellers said, “Our association with Divine Solitaires has significantly strengthened our solitaire offering and positioned us more competitively in the Raipur market. It has helped us build greater customer trust while driving consistent growth in this category.”

Divine Solitaires currently operates across more than 200 stores in over 100 cities and continues to expand its partner network in key markets.