Forevermark Diamond Jewellery from De Beers Group has opened its first store in Chandigarh at Nexus Elante Mall on March 20, 2026. The outlet is located within the mall’s newly launched jewels souk zone.

The store was inaugurated by film actor Himanshi Khurana. The launch marks the brand’s entry into Chandigarh, identified as a growing luxury jewellery market in India.

The company has partnered with Vismay Jewels for the boutique, with Tanya and Kritin Garg serving as partners and master franchisees for the Forevermark brand in the region.

Shweta Harit of De Beers Group and Forevermark said, “Natural diamonds remain the most timeless expression of luxury, increasingly chosen by modern Indian women who seek authenticity, rarity and lasting emotional value in what they wear. At Forevermark, our focus is on creating natural diamond jewellery that reflects responsible sourcing, exceptional craftsmanship and refined international designs. Our decision to expand into Chandigarh is inspired by the city’s emergence as one of India’s fastest-growing luxury markets.”

Tanya and Kritin Garg of Vismay Jewels said, “As the master franchisees for Forevermark, it is our honour to bring these contemporary diamond jewellery collections to Chandigarh through our first Forevermark boutique at Elante Mall.”

The store offers a range of collections including Icon, Avaanti and Twogether, along with a solitaire lounge and international designs created in Italy.