Glow by Kirtilals, a natural diamond jewellery brand from the House of Kirtilals, has received the ‘Emerging Brand of the Year’ award at the Retail Jeweller Circle of Excellence South 2026. The award was presented at the Retail Jeweller India Forum in Bengaluru.

The recognition was awarded to Suraj Shantakumar, Director – Business Strategy, Kirtilals, and Raghunath, AVP, Kirtilals. The award was presented by Amit Pratihari of the Gemological Institute of America and Samit Bhatta of Retail Jeweller India.

Glow by Kirtilals was recognized for its growth trajectory, product design approach, and positioning in the lightweight natural diamond jewellery segment. The brand focuses on everyday diamond jewellery, targeting modern consumers seeking wearable and versatile designs.

Since its inception, the brand has developed collections that combine contemporary styling with fine jewellery craftsmanship. Its product strategy centres on accessibility and design-led offerings aimed at younger, style-conscious buyers.

The company currently operates nine stores across key cities in South India. As part of its retail expansion strategy, Glow by Kirtilals plans to open new stores in Madurai and Chennai (Adyar), further strengthening its regional presence.

The award marks a milestone in the brand’s expansion within the competitive diamond jewellery segment. It reflects ongoing developments in product positioning, retail growth, and consumer-focused design strategies within the organised jewellery retail sector.