Aurya Diamonds announced its entry into the Indian luxury jewellery market on March 28, 2026, led by Founder Shikha Dadha and Co-Founder and Investor Saad Salman.

The company has opened a lab-grown diamond jewellery gallery in Bengaluru, designed as an interactive retail space where consumers can view and try products directly, departing from traditional showroom formats.

The launch was marked by a two-day event. The first day focused on Karnataka’s retail sector, attended by Shri Ramalinga Reddy, Shri Santosh S. Lad and Shri B. Z. Zameer Ahmed Khan, along with other officials. The second day featured actor Urvashi Rautela and filmmaker Madhur Bhandarkar.

Commenting on the launch, Shikha Dadha said, “The diamond industry is undergoing a paradigm shift. True luxury shouldn't be locked away in a vault due to price or guilt. We crafted Aurya because we believe jewellery should be a bold extension of one’s identity.”

Saad Salman added, “From an investment and scalability perspective, lab-grown diamonds represent the most significant disruption the jewelry sector has seen in decades. Our goal is to build a robust, scalable brand that captures the untapped potential of the Indian middle and upper-middle class.”

Reetesh Gade of Aurya Diamonds stated, “The contemporary Indian consumer is fundamentally rewriting the rules of luxury… they demand transparency and intelligent value.”

The launch aligns with growing demand for lab-grown diamonds in India, driven by value-conscious consumers seeking alternatives to mined diamonds.