Aisshpra Gems & Jewels has expanded its retail network with the launch of its 15th showroom in Gonda, Uttar Pradesh, on April 10, 2026. The outlet is located in a key commercial area, supporting the company’s expansion into Tier-2 and Tier-3 markets.

The inauguration was attended by MLA Shri Prateek Bhushan Singh and Dr. Rajshree Singh, along with the company’s directors Shri Atul Saraf, Shri Anoop Saraf, Shri Vaibhav Saraf, Shri Saumitra Saraf and Shri Shantanu Saraf. Franchise partners Ravi Modi, Tushar Agarwal, Vipul Modi and Shalabh Modi were also present.

The showroom offers gold, diamond, polki and silver jewellery, catering to a broad consumer base. The launch saw customer footfall, supported by introductory offers of up to 50% off on making charges for gold and diamond jewellery.

The company stated that the Gonda launch aligns with its strategy to expand in emerging markets, where demand for branded jewellery is increasing.

MLA Prateek Bhushan Singh said, “The entry of an established brand like Aisshpra Gems & Jewels highlights Gonda’s growing commercial importance. Such investments contribute significantly to local economic development.”

Dr. Rajshree Singh added, “This showroom brings enhanced accessibility to high-quality, reliable jewellery for customers in Gonda. It is a welcome addition to the city’s retail landscape.”

The company also introduced a new sub-brand, ‘Jewel Story’, targeting younger working consumers. The range includes lightweight jewellery in 9KT, 14KT and 18KT natural diamonds, designed for everyday wear and gifting.

Directors Shri Atul Saraf and Shri Anoop Saraf said, “The Gonda showroom is a key milestone in our growth journey. As we scale our retail network, our focus remains on offering superior craftsmanship, innovative designs, and a trustworthy buying experience.”

Franchise partners Ravi Modi, Tushar Agarwal and Vipul Modi said, “The response from customers in Gonda has been extremely encouraging. Each new market represents an opportunity to build lasting relationships and strengthen the brand’s presence.”