Bangalore-based Raj Diamonds has introduced a new campaign for Akshaya Tritiya, centred on its high jewellery collections, Ruby Splendour and Ancient Splendour. The announcement was made on April 13, 2026.

The campaign positions both collections within the context of bridal jewellery, aligning with the seasonal demand cycle linked to Akshaya Tritiya, a key buying period for gold and diamond jewellery in India.

Ruby Splendour features rubies paired with diamonds, with designs focusing on bold visual elements and structured craftsmanship. The collection targets consumers seeking a combination of traditional materials with contemporary styling.

Ancient Splendour, in contrast, draws from heritage-inspired design themes. The collection incorporates traditional motifs and references to heirloom jewellery, catering to demand for culturally rooted bridal pieces.

According to the company, both collections are produced through its in-house manufacturing processes, with an emphasis on balancing detailed design execution and wearability.

The campaign is supported by a visual photoshoot that presents the collections within a bridal narrative framework, reflecting evolving consumer preferences for jewellery linked to personal milestones and identity.

“Jewellery is never just decorative; it is deeply emotional,” said Eshwar Surana of Raj Diamonds. “With Ruby Splendour and Ancient Splendour, we wanted to capture the essence of a bride’s journey, her connection to culture, her sense of identity, and the quiet confidence with which she steps into a new chapter.”

The collections are currently available across the brand’s showrooms and through consultation-based sales channels.