Limelight Lab Grown Diamonds has opened its first exclusive retail store in Gorakhpur, marking further expansion in Uttar Pradesh and strengthening its presence in emerging jewellery markets.

The store, located on Park Road, was inaugurated by Dr. Manglesh Kumar Srivastav, Mayor of Gorakhpur, and Gaurav Singh Sogarwal (IAS), Municipal Commissioner, along with Karamjyot Singh Chawla, Director, Limelight Lab Grown Diamonds, and regional partners Rajesh Tulsyan and Kamal Banka.

With this launch, the brand’s store count in Uttar Pradesh has increased to seven, contributing to its national network of over 60 stores across more than 45 cities. The expansion aligns with the company’s strategy to enter high-potential and emerging markets.

The store houses a range of CVD-studded lab grown diamond jewellery made using Type IIA diamonds. The collection includes solitaires, necklaces, earrings, bracelets, and everyday wear pieces, catering to both occasion-based and regular consumption.

Pooja Madhavan of Limelight Lab Grown Diamonds said, “Uttar Pradesh continues to be a key growth market for us, and the launch of our first store in Gorakhpur marks an important milestone in strengthening our presence in the state. We are witnessing a clear shift in consumer preferences towards contemporary, design-led jewellery that is both transparent and responsibly sourced.”

Karamjyot Singh Chawla added, “With the launch of our Gorakhpur store, our footprint in Uttar Pradesh now extends to seven stores. We are seeing growing awareness and acceptance of lab grown diamonds, particularly among new-age consumers.”

Rajesh Tulsyan of Limelight Lab Grown Diamonds said, “The city is witnessing a steady shift towards modern, design-led and value-driven purchases, and we believe lab grown diamonds will resonate strongly with this evolving mindset.”

The company has also introduced limited-period offers until April 30, including discounts on diamond value and making charges, along with a gold coin offer on select purchases.