TrueSilver, the digital-first sterling silver jewellery brand by ACPL Exports, has launched its ‘Dancing Muse’ collection in New Delhi on April 23, 2026.

The collection comprises over 40 designs, including rings, chains, earrings and bracelets. Pieces are offered in silver, gold and rose gold plating, with select designs incorporating cubic zirconia.

According to the company, the collection is designed around fluid, wave-like forms and sculptural curves, aligned with current preferences for expressive and statement-led jewellery. Products are positioned for versatility, enabling use across day and evening wear, as well as layered styling.

All pieces are manufactured in BIS-hallmarked 925 sterling silver, focusing on purity and durability standards relevant to retail and consumer assurance.

Commenting on the launch, Vandana Bhalla of TrueSilver said, “Dancing Muse is for women who express themselves without hesitation. There’s an ease to their confidence, bold, expressive, and unafraid to stand out. The collection mirrors this through fluid, statement-making designs that feel instinctive and personal.”

The launch reflects continued growth in design-led silver jewellery, driven by demand for contemporary aesthetics and adaptable product formats. As a digital-first brand, TrueSilver continues to align its offerings with evolving global design influences and changing consumer preferences in the category.