Jos Alukkas has partnered with M4Marry to extend its ‘Second Sunrises’ campaign, focusing on individuals seeking second marriages. The announcement was made on April 27, 2026, in Mumbai. The collaboration builds on Jos Alukkas’ earlier campaign featuring actor Dulquer Salmaan, including the ad film My Best Friend’s Wedding. The film featured Suhasini Maniratnam and Keerthy Suresh, depicting a mother-son relationship during the mother’s wedding, centred on remarriage and new beginnings.

As part of the campaign, Jos Alukkas also launched the ‘Second Sunrises’ podcast, hosted by Suhasini Maniratnam, featuring conversations with women from cinema, media, sports, and literature. Commenting on the partnership, John Alukkas of Jos Alukkas said, “At Jos Alukkas, we believe in walking the talk. Our campaigns are designed to resonate deeply, reflect real-life values, and inspire progressive conversations around relationships. We are happy that the campaign is opening more dialogue and empowering individuals to take a step in the right direction. Campaigns by Jos Alukkas go beyond storytelling or simply reflecting relationships — we believe everyone should have the courage to shape their own life narratives.”

Smitha Vasudevan of Malayala Manorama’s M4Marry said, “We are proud to partner with Jos Alukkas in celebrating the power of new beginnings. M4Marry's ‘Second Sunrises’ offers a safe and secure platform for members to connect with those with similar interests and hopes.” Sheril Maria Abraham of M4Marry added, “With ‘Second Sunrises,’ we have engineered a global, inclusive platform that addresses the specific requirements of individuals seeking fresh beginnings, while ensuring privacy and enabling genuine connections.”