Sennes, the contemporary lifestyle brand from Senco Gold & Diamonds, has launched its first exclusive store in Delhi at DLF Midtown Plaza, Moti Nagar. The opening marks the brand’s entry into the Delhi market and its 12th store in India.

The brand operates under the Senco umbrella and leverages the group’s jewellery manufacturing and retail experience. Its portfolio includes lab-grown diamond jewellery, leather goods and perfumes. The company stated that its lab-grown diamond range is positioned around sustainability, while its leather products follow responsible sourcing and cruelty-free processes.

The Delhi outlet is a company-owned store designed to deliver a consistent retail experience. The store brings together the brand’s categories, including jewellery, leather accessories and fragrances, under a single format aimed at urban consumers. According to the company, the launch event saw attendance from over 65 influencers and HNIs. The event was positioned to introduce the brand’s product categories and retail concept to a design- and sustainability-focused audience.

Commenting on the launch, Joita Sen of Senco Gold & Diamonds said, “Delhi is a city that celebrates individuality and bold expression, and with SENNES, we wanted to create a space that resonates with that spirit. This launch is not just about expanding our presence, but about bringing conscious luxury closer to a community that values both design and purpose. SENNES continues to stand for craftsmanship, responsibility, and a refined, modern aesthetic.”

The store is located at DLF Midtown Plaza, Moti Nagar, and forms part of the brand’s strategy to expand across key urban markets with a focus on design-led and category-diverse offerings.