Jos Alukkas has inaugurated a new exclusive showroom in Valliyur as part of its ongoing retail expansion strategy in South India. The store was officially opened on May 2, 2026. Strategically located opposite the New Bus Stand on the Kasi-Kanyakumari Main Road, the showroom is positioned to leverage high consumer footfall and strong transit connectivity, aligning with the brand’s focus on accessibility-driven retail growth in Tier 2 markets. The inauguration ceremony was attended by M. Appavu, along with actress Aishwarya Lekshmi and senior representatives from the company.

The Valliyur showroom showcases a comprehensive range of jewellery across categories, including gold, diamond, platinum, and silver, catering to both bridal and everyday wear segments. The assortment reflects the brand’s strategy of offering diversified product portfolios to meet evolving regional consumer preferences.

To drive initial footfall and customer engagement, the company introduced a series of inaugural offers, including gold coin promotions, discounts on diamond jewellery, reduced making charges on platinum collections, and exchange schemes. This launch reinforces Jos Alukkas’ continued focus on expanding its presence across key southern markets, particularly in emerging retail hubs, as organised jewellers intensify their penetration into Tier-2 and Tier-3 cities in India.