Akoirah by Augmont has launched ‘Origin’, a Mother’s Day jewellery collection inspired by the bond between a mother and child. The collection was unveiled on May 6, 2026 and is available across the brand’s retail locations in Mumbai, Vashi and Pune.

The collection includes pendants and earrings crafted in 14K gold and set with laboratory-grown diamonds. According to the company, the designs draw inspiration from themes of motherhood, protection and new beginnings through fluid gold forms and minimal styling. The range also includes pearl jewellery designs that can be customised with diamonds, coloured stones and other detailing based on customer preferences.

Akoirah stated that the collection aligns with its focus on laboratory-grown diamonds and a transparent approach to fine jewellery. The pieces are positioned for everyday wear and gifting during the Mother’s Day retail period.

“Motherhood is not defined by perfection, it’s defined by presence,” said Namita Kothari, Founder of Akoirah by Augmont. “With Origin, we wanted to create pieces that capture the emotional depth of that bond, the quiet protection, the constant support, and the love that stays with you through every stage of life.”

The company is also running an in-store promotional offer from 1–10 May, under which customers purchasing lab-grown diamond jewellery above Rs 50,000 will receive a complimentary 24KT gold coin. The offer is valid at Phoenix Palladium Mumbai, Inorbit Mall Vashi, and Phoenix Marketcity Pune stores.