The Ranka family has introduced Solai, a fine jewellery brand focused on lightweight gold jewellery designed for everyday wear. Founded by Nishka Ranka, the brand is positioned to address changing consumer preferences for jewellery that is versatile, wearable and suited to daily lifestyles.

According to the company, the concept emerged from increasing customer demand for lighter gold jewellery options within its retail environment. Consumers were seeking pieces that retained the value of gold while offering greater accessibility in terms of weight, price and frequency of use.

Built on the 147-year legacy of Ranka Jewellers and Rare Jewels, A Ranka Legacy, Solai operates within the fine jewellery category, targeting customers who want jewellery that can transition across different occasions and daily activities. The brand focuses on pendants, rings, bracelets and earrings designed for regular wear and layering.

Solai’s product range includes jewellery in 9 karat, 14 karat and 18 karat gold, manufactured in lower gram weights. The company stated that while 14 karat and 18 karat gold continue to attract consumers seeking long-term value, demand for 9 karat and lower karat jewellery is also increasing among buyers looking for more affordable entry points into gold ownership. Pieces are priced from approximately Rs 20,000.

The company identifies lower gram weight as a key differentiator, particularly for younger consumers seeking real gold jewellery that can be purchased and worn more frequently. The approach reflects broader shifts in consumer purchasing behaviour, where design, wearability and value are increasingly considered alongside metal weight.

Solai is also targeting gifting occasions, including birthdays, anniversaries, festive celebrations and self-purchase categories, where consumers may prefer lighter fine jewellery over heavier traditional pieces. The brand believes these products offer a practical option for customers looking to combine the sentiment of gifting gold with contemporary design and everyday usability.

Looking ahead, Solai plans to expand through a shop-in-shop retail model and e-commerce channels. The company said this strategy is intended to increase accessibility across both physical and digital touchpoints while leveraging the trust associated with the Ranka name.

Speaking about the concept, Nishka Ranka said she observed a shift in consumer behaviour, with women increasingly seeking jewellery that is “easy to style, effortless to layer and versatile enough to move from day to night.” She added that Solai was created to address demand for gold jewellery that feels “lighter, versatile and easier to wear.”