Challani Jewellery Mart inaugurated its new flagship showroom in Puducherry on May 29, 2026, at 4:35 PM. The showroom was inaugurated by Puducherry Chief Minister N. Rangasamy and actress Raashi Khanna. The new retail outlet marks the company’s expansion into the Puducherry market, adding to its existing presence in Chennai and Madurai. The showroom has been developed across three floors and houses collections spanning gold, diamond and silver jewellery categories.

According to the company, one entire floor has been dedicated to silver jewellery, featuring contemporary, traditional, antique and handcrafted designs. The collection includes products aimed at both everyday wear and festive occasions. The showroom also showcases gold jewellery, diamond jewellery, bridal collections and contemporary designs. The company stated that the collections have been curated to cater to a range of customer preferences and occasions.

In addition to the product offering, the showroom has been designed with spacious displays and dedicated customer service areas. The retail space is positioned as a destination intended to provide an enhanced jewellery shopping experience. The launch forms part of Challani Jewellery Mart’s ongoing retail expansion strategy in South India. With operations already established in Chennai and Madurai, the company has now extended its footprint to Puducherry. During the inauguration event, actress Raashi Khanna was also announced as the Brand Ambassador of Challani Jewellery Mart.