Solitario has launched its Divine India Collection at an event held in Pune on June 16, expanding its portfolio with diamond-studded devotional artefacts and introducing a bespoke service for adorning religious idols. The event also featured a performance by singer Maithili Thakur and her Bhajan Party. The collection comprises diamond-studded idols and sacred collectibles inspired by Lord Ganesha, Lord Shiva, Lord Krishna, Lord Rama and Lord Hanuman. According to the company, the centrepiece is an 8 kg Diamond Ganesha Murti set with 1,489 Solitario Signature Diamonds weighing a total of 124 carats.

As part of the launch, Solitario introduced a service that enables customers to bring existing idols to its stores for the creation of custom-made diamond ornaments designed to fit the deity while preserving its original form. The company also stated that it will offer detachable diamond jewellery that can be used on idols during festivals and stored separately afterwards.

Commenting on the initiative, Ricky Vasandani of Solitario said, “At Solitario, innovation has always been at the heart of everything we create. The Divine India Collection marks the beginning of a new chapter for us—one where devotion meets diamonds, tradition meets innovation, and timeless spirituality is celebrated through exceptional artistry. Through this collection, we hope to offer meaningful expressions of faith through creations designed with care, reverence, and craftsmanship, while also bringing greater versatility to how these pieces can be cherished across festivals and special occasions. As spiritual gifting continues to evolve, we believe the collection will resonate with those seeking to celebrate devotion in a truly timeless way.”

The launch reflects the company’s expansion into devotional products using lab-grown diamonds and highlights a segment that combines jewellery craftsmanship with customized spiritual gifting and collectibles.