Candere, the omnichannel lifestyle jewellery brand from the House of Kalyan Jewellers, has announced Indian cricketer Smriti Mandhana as its new brand ambassador. The announcement was made on June 27, 2026. Mandhana joins Shah Rukh Khan as the face of the brand as Candere expands its engagement with young Indian consumers.

The company said the appointment aligns with changing consumer preferences, where jewellery is increasingly being worn as part of everyday dressing rather than being reserved for special occasions. Candere stated that its product portfolio is designed to cater to this shift with contemporary collections suited to daily wear.

Commenting on the announcement, Ramesh Kalyanaraman of Candere said, "Smriti Mandhana's influence extends far beyond the cricket field. She represents a generation that values ambition, authenticity and confidence, and has become an inspiration to millions through her achievements and conduct. We are delighted to welcome her as the face of Candere alongside Shahrukh Khan. Together, they reflect the diversity of today's India and the many ways consumers express themselves. As Candere continues to grow as a lifestyle jewellery brand, Smriti's association will help us deepen our connect with audiences across the country."

Mandhana said, "I'm delighted to associate with Candere, a brand that truly understands the style sensibilities of today's consumers. For me, jewellery isn't something that's reserved for special occasions; it's something I wear every day. It's a part of my personal style and often the finishing touch that makes me feel like myself. Candere's contemporary designs fit effortlessly into that mindset, making jewellery relevant for everyday moments. I'm excited to be part of this journey and look forward to connecting with audiences through the brand's campaigns."

Candere currently operates more than 130 retail stores across India through an omnichannel model that combines physical stores with its digital platform. The company said this approach is intended to provide customers with a seamless shopping experience while supporting its expanding retail presence.