Senco Gold Limited has expanded its retail network in North Bengal with the launch of a new House of Senco store at City Centre Siliguri in Matigara. Opened on June 30, 2026, the outlet is the company's third store in Siliguri and has been introduced as a multi-brand jewellery retail format.

Spread across approximately 581 sq. ft., the store houses Senco's gold, diamond and platinum jewellery collections alongside offerings from Everlite, the company's everyday fine jewellery line; Aham, its men's jewellery brand; and Sennes, its laboratory-grown diamond jewellery brand. The outlet also offers jewellery in 9KT, 14KT and 18KT gold across everyday, gifting and occasion-based categories.

Located at City Centre Siliguri, the store is positioned to serve customers from Siliguri and the wider North Bengal region as the company continues to expand its presence in regional markets.

Commenting on the launch, Suvankar Sen, MD & CEO, Senco Gold Limited, said, "We are delighted to further expand our presence in Siliguri with the launch of our third store in the city. Siliguri continues to be an important market for us, driven by strong consumer trust in the Senco brand and growing demand across jewelry segments. House of Senco reflects our strategy of building a diversified portfolio that caters to distinct consumer needs through offerings such as Everlite, Aham and Sennes, while continuing to strengthen our core jewellery business. By bringing these brands together under one roof, we can offer customers greater choice and a more comprehensive jewellery experience."

Joita Sen, Director and Head of Marketing and Design, Senco Gold Limited, said, "At House of Senco, every brand has a distinct design identity and caters to a unique consumer mindset. While Senco celebrates timeless craftsmanship and heritage, Everlite focuses on contemporary everyday elegance, Aham addresses the growing demand for men's jewelry, and Sennes reimagines luxury through design-led laboratory-grown diamond creations. Bringing these brands together allows us to offer customers a wider spectrum of styles, from traditional favorites and bridal jewelry to modern, versatile and innovation-led designs, ensuring there is something meaningful for every occasion, personality and preference."

The ribbon-cutting ceremony was led by Mall Manager Yogesh Pradhan and Urbashi Pradhan, along with the Zonal Manager and Store Manager, marking the official opening of the new outlet.