The 20th edition of JAS and its seventh B2B edition opened on July 3, 2026 at the Jaipur Exhibition & Convention Centre (JECC), Sitapura. Organized by the Jewellers Association Jaipur (JAJ), the exhibition brought together buyers, retailers, manufacturers and industry professionals from India and overseas for three days of business networking and sourcing.

The exhibition was inaugurated by K. P. Abdul Salam, Group Vice Chairman, Malabar Gold & Diamonds. Guests of Honour included Surjit Bhujabal, Member, Central Board of Indirect Taxes & Customs (CBIC); Tawhid Abdulla, CEO, Jawhara Jewellery, Dubai; and Pramod Kumar Agrawal Derewala, Chairman, National Gems & Jewellery Council of India (NGJCI). The dignitaries were welcomed by Raju Agarwal Mangodiwala, President, Jewellers Association Jaipur; Ajay Godha, Honorary Secretary; Ashok Maheshwari, JAS Convenor; and members of the association.

A key development during the inaugural ceremony was the signing of a Memorandum of Understanding (MoU) between the Jewellers Association Jaipur and the Dubai Jewellery Group (DJG). The agreement aims to strengthen cooperation in trade, education, market development, business networking and international collaboration between the jewellery industries of Jaipur and Dubai. Following the signing, Tawhid Abdulla presented a commemorative memento to Raju Agarwal Mangodiwala.

The Dubai delegation included Anurag Sinha, Managing Director, Al Liali Jewellery; Ashish Garg, Head – Business, KGK Group; Mamtha Maria Francis, General Manager, Dubai Jewellery Group; and Tirth Jasani, General Manager, Lumin Luxe LLC.

Addressing the gathering, K. P. Abdul Salam said, "Jaipur has earned global recognition as the finest centre for gemstone cutting and craftsmanship. The industry should continue innovating, strengthen its international presence and create greater value for global buyers."

Tawhid Abdulla said, "Jaipur's gemstone sector should work towards developing globally recognized branded gemstone grading and certification systems, which would further elevate consumer confidence and international acceptance. We also invite Jaipur's manufacturers and exporters to explore greater business opportunities in Dubai, and assure the industry's wholehearted support in building stronger trade relations and opening new avenues for collaboration."

According to the organizers, the opening day saw active buyer engagement from hosted buyers, domestic retailers and international delegates, with exhibitors reporting business enquiries and sourcing discussions from the first day of the exhibition.