Jos Alukkas has announced the launch of its Season of Diamonds campaign, a diamond-focused retail promotion running from July 10 to 31 across its network of more than 60 showrooms in India. The campaign is centred on natural diamond jewellery and includes a range of purchase-linked offers aimed at consumers.

According to the company, the campaign showcases its collection of natural diamond jewellery, with all pieces certified by internationally recognized laboratories. The collection includes necklaces, earrings, bridal sets and other contemporary jewellery designs. Customers can also opt for customized jewellery tailored to their preferences.

As part of the campaign, customers purchasing one-carat diamond jewellery will receive a diamond pendant set in gold. Those purchasing 2.5-carat diamond jewellery will receive a diamond pendant and earrings set in gold, while purchases of five-carat diamond jewellery will qualify for a diamond necklace set in gold. The campaign also offers a 30% discount on diamond value, a 0% loss exchange on old 22KT gold for diamond jewellery, and a 30% discount on platinum making charges.

Commenting on the initiative, Paul Alukkas of Jos Alukkas said, "We are honoured and delighted to host, ‘Seasons of Diamonds’, it is a celebration of the exceptional craftsmanship that defines Jos Alukkas. Every piece reflects our commitment to quality, artistry, and timeless beauty. We remain dedicated to continuously innovating and introducing designs that evolve with our customer’s changing preferences while staying true to our rich heritage."

Jos Alukkas has been in the jewellery business for more than six decades and operates over 60 showrooms along with an online store. The company manufactures and retails gold, diamond and platinum jewellery and states that its gold jewellery is BIS-certified 916 hallmarked. The group is chaired by Jose Alukkas, with Varghese Alukkas, Paul J. Alukkas and John Alukkas serving as Managing Directors.