Ananya Jewels has opened its first boutique in Hyderabad's Kavuri Hills, marking the brand's first expansion outside Bengaluru. The new store was inaugurated on July 14, 2026, extending the company's retail footprint into the Telangana market.

The Hyderabad outlet has been designed as a boutique format rather than a conventional jewellery showroom. The store houses the brand's collections of contemporary diamond jewellery, bespoke creations, engagement rings, bridal jewellery, solitaire pieces and everyday fine jewellery. The company stated that its collections feature certified diamonds and focus on personalized customer experiences.

Commenting on the expansion, Rohan Hemdev of Ananya Jewels said, "We don't see Hyderabad as our second store. We see it as the beginning of our relationship with the city. Over the years, we've admired Hyderabad's appreciation for fine craftsmanship and beautifully made jewellery. Increasingly, we're also seeing a growing appreciation for contemporary, thoughtfully designed diamond jewellery, making it a natural extension of the philosophy on which Ananya was built. As we take this next step, our commitment remains unchanged - to build lasting relationships with every client and create jewellery that is deeply personal, timeless and meaningful."

Dheeraj Hemdev of Ananya Jewels added, "From the very beginning, our vision has been to create more than a jewellery store - we wanted to create a destination where clients feel comfortable taking their time, exploring distinctive designs and collaborating with us to create pieces that truly reflect their personality. Our Hyderabad boutique has been designed with that same philosophy, bringing together thoughtful design, exceptional craftsmanship and a highly personalized experience. We look forward to becoming a part of our clients' most cherished milestones and building relationships that last for generations."

The Hyderabad launch marks the next phase of Ananya Jewels' retail expansion strategy while continuing its focus on contemporary diamond jewellery and bespoke offerings.