P. N. Gadgil & Sons (PNGS), the 194-year-old jewellery house, has opened the 22nd edition of its Mangalsutra Mahotsav, its annual Shravan property, on August 15, 2026, in Pune. Marathi cinema actor Vaidehi Parshurami leads the campaign for the second consecutive year. She first featured in the brand's Monsoon Collection campaign in 2024 and fronted the 21st Mahotsav last year.

Parshurami has won a Filmfare Award for Best Actress (Marathi) and a Zee Chitra Gaurav Puraskar for her role in 1234 — Ek Don Teen Chaar (2024). Her filmography includes FU: Friendship Unlimited, Ani... Dr. Kashinath Ghanekar, Zombivli, Jaggu Ani Juliet and Sangeet Manapmaan, alongside Hindi projects Wazir, Simmba and the series Indian Police Force.

The gold collection includes Maharashtrian vati and thushi-inspired designs, temple motifs, and Gujarati, North Indian and South Indian silhouettes, along with an expanded lightweight, daily-wear line. The diamond range features certified natural diamond mangalsutras and pendants, and the festival also introduces a 9kt lightweight gold and diamond mangalsutra. The collection is available across PNGS showrooms and on onlinepng.com.

Festival offers include up to 50% off making charges on gold mangalsutras and up to 100% off making charges on a diamond pendant with every mangalsutra purchase.

Aditya Modak, COO & CFO, P. N. Gadgil & Sons, said, "The Mangalsutra Mahotsav has run for 22 years because it was never really a discount period... A large share of our customers today are working women choosing their own Mangalsutra."

PNGS operates 126 points of sale across 65 cities in 21 states and reported revenue of Rs 149.47 crore in FY26.