Malabar Gold & Diamonds has unveiled Nayraa – Nature’s Finest Gemstones, Crafted into Timeless Masterpieces, a natural gemstone jewellery collection featuring actor and model Srinidhi Shetty as its face. The launch is part of the company’s Gemstone Jewellery Festival across Andhra Pradesh, Telangana, Tamil Nadu and Karnataka.

Nayraa is crafted in gold and set with natural precious gemstones. The collection draws on traditional Chillai and Pachi craftsmanship, combining sculptural forms and detailed workmanship with contemporary jewellery design.

Alongside the collection launch, Malabar Gold & Diamonds is showcasing its broader range of gemstone and uncut jewellery through the festival. The initiative is aimed at strengthening the natural gemstone category across its key southern markets.

The Gemstone Jewellery Festival also includes an offer of up to 25% off on making charges for gemstone and uncut jewellery. The offer is valid until September 14, 2026, according to the company.

M.P. Ahammad, Chairman, Malabar Group, said, “Gemstone jewellery brings together the beauty of nature, the richness of craftsmanship and the individuality of every customer.”

He added that Nayraa was developed to present natural gemstones with a renewed focus on design and craftsmanship while retaining the traditional character of the category.

For retailers, the launch comes as branded jewellery companies continue to expand their gemstone portfolios, combining traditional craftsmanship with contemporary designs to broaden consumer interest in coloured and natural gemstone jewellery.