Jewels by Annu Chadha has opened a new flagship jewellery boutique at The Corridors, Chattarpur, New Delhi. The store was inaugurated by Rajya Sabha Member of Parliament Vikramjit Sahney.

The new outlet marks the jewellery house’s expansion into Chattarpur and strengthens its retail presence in the South Delhi and Delhi-NCR markets.

Founded by Annu Chadha in 2001, the jewellery house previously expanded its retail network to New Delhi with a South Extension boutique in 2011. It had earlier opened a boutique at Taj Chandigarh in 2007.

The brand has also participated in jewellery exhibitions in India and overseas, including showcases in Dubai.

Jewellery is designed and handcrafted in India, with the company maintaining an in-house manufacturing approach. The brand’s collections include jewellery for weddings and other occasions.

The company said its jewellery is BIS hallmarked, with authenticity and transparency forming part of its retail proposition.

The Chattarpur store is located at The Corridors on 100 Feet Road. The new location is intended to serve customers in Chattarpur, South Delhi and surrounding areas of the National Capital Region.

The business is also seeing involvement from the next generation of the family across client relationships, bespoke services, business development and expansion.

The opening adds another retail location to Jewels by Annu Chadha’s network as the jewellery house continues to develop its presence in the Delhi market.