Senco Gold & Diamonds has partnered with Olocker to offer free jewellery insurance on qualifying purchases. The insurance covers risks including snatching, robbery and housebreaking, according to the companies.

Under the partnership, eligible Senco customers will receive the insurance through Olocker at no additional cost. Olocker provides digital jewellery insurance and asset-tracking services, while Senco will extend the offering through its customer network.

The initiative is aimed at addressing concerns around the security of jewellery outside the home and encouraging customers to wear jewellery rather than keep it stored for extended periods.

“Jewellery is never just metal and stone,” said Suvankar Sen. “It’s a wedding day, a mother’s blessing, a promise kept. When customers can’t step out wearing it, or can’t leave home without worrying about a break-in, something is broken in that experience. We wanted to fix that.”

Milind Shethia said the partnership supports Olocker’s objective of making jewellery insurance part of jewellery ownership. “Our mission has been to help people wear their jewellery instead of locking it away,” he said.

Senco was established in 1938, while Olocker operates as a digital platform focused on jewellery insurance and asset tracking. The partnership adds insurance protection to Senco’s customer offering, with coverage available on qualifying purchases.