The new demi-fine jewellery edit explores the symbolism of blue through contemporary designs inspired by protection, intuition and the mystique of the evil eye.
Premium demi-fine jewellery brand Svariya has launched AYNARA, a new jewellery edit that explores the mystique of blue and the timeless symbolism of protection. The collection translates these themes into contemporary pieces designed for everyday wear.
Inspired by the eye as a symbol of guardianship, AYNARA explores blue through associations with calm, intuition, depth and protection. Rather than directly reproducing the evil-eye motif, Svariya interprets its essence through colour, form and detailing, creating jewellery that is modern, understated and meaningful.
The edit includes subtle statement pieces as well as designs suited to layering and everyday styling. With September traditionally associated with the blue tones of sapphire, AYNARA offers Svariya’s interpretation of the month’s signature colour through deep, luminous and understated designs.
“With AYNARA, we wanted to move beyond the conventional idea of a blue jewellery collection and create something that felt like a mood—mysterious, elegant and quietly protective. The colour blue became our starting point, but the story goes much deeper,” said Visshnupriya Singh, CEO, Svariya Jewels.
AYNARA is created for the modern wearer seeking meaning without compromising on style. Each piece is designed to transition from everyday moments to occasions, bringing versatility to the collection while retaining its distinctive aesthetic.
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