Limelight Lab Grown Diamonds has strengthened its retail presence in Mumbai with the opening of a new mono-brand store in Kalyan. The outlet takes the brand’s Mumbai store network to eight.

The new store offers the brand’s range of men’s and women’s jewellery featuring CVD lab-grown diamonds. The expansion adds to Limelight’s growing physical retail network as the company continues to build its presence across Indian markets.

The Kalyan opening comes as lab-grown diamond jewellery brands continue to expand their dedicated retail formats in India, with standalone stores being used to reach consumers directly and build awareness around the category.

Limelight has been expanding its mono-brand retail footprint across cities, with Mumbai remaining an important market for the company. The latest store is expected to serve customers in Kalyan and surrounding areas.