Divine Solitaires concluded its month-long Solitaire Festival of India 2026 with participation from 200+ partner jewellers across 100+ cities, combining natural diamond solitaire sales with consumer rewards.
Divine Solitaires concluded the 2026 edition of The Solitaire Festival of India (TSFI), its annual consumer and retail initiative, following a month-long run from August 1 to 31. The festival involved more than 200 partner jewellery stores across 100+ cities in India.
Customers purchasing Divine Solitaires jewellery from participating retailers received assured gifts and were eligible for three weekly lucky draws, followed by a Grand Bumper Draw. The rewards included automobiles, two-wheelers, consumer electronics, home appliances and lifestyle products. Four cars were among the prizes, including a Maruti Suzuki Baleno, two Maruti Suzuki Alto cars and a Mahindra XUV 7XO.
The Grand Bumper Draw was won by Amardeep Jinde, MD of DeGATECH Solutions, who received a Mahindra XUV 7XO. Five other customers won prizes including a Honda Activa 6G, Sony PlayStation VR2, Meta Ray-Ban Smart AI Glasses, Motovolt KIVO Easy Electric Cycle and TCL 40-inch Full HD Smart QLED TV.
For participating retailers, TSFI was positioned as a nationwide consumer campaign supporting store engagement during the festive and wedding shopping season. The campaign was supported by newspaper insertions, hoardings, leaflets, radio, mobile vans, social media and influencer outreach.
Jignesh Mehta, Managing Director, Divine Solitaires, said the initiative had become an annual engagement programme for customers and retail partners, while helping strengthen the solitaire category across its retail network.
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