Mini Diamonds India’s wholly owned subsidiary, Namra Jewels, has launched a men’s jewellery collection featuring contemporary gold jewellery set with lab-grown diamonds.

The collection is being introduced progressively through the brand’s online and offline channels during the festive season, with additional designs and styles planned as part of the rollout.

The range includes cufflinks, bracelets, rings, brooches and other men’s accessories. According to the company, the products are designed for use across formal, festive and everyday occasions.

Namra Jewels said the launch is aimed at expanding its customer base as men’s jewellery sees greater use beyond traditional occasion-led purchases. The company noted that jewellery is increasingly being incorporated into everyday and formal dressing as an expression of personal style.

The new category is expected to help Namra Jewels reach a broader customer segment and expand its offering in the lifestyle jewellery space.

The company also expects the collection to support engagement across its digital channels and contribute to physical store footfall during the festive period. The phased rollout will continue across its online and offline sales channels.