Ahmedabad-based Harit Zaveri Jewellers has expanded its retail presence with the opening of a 10,000 sq ft flagship store at Parle Point, Surat. Founded in 2014, the brand has entered one of Gujarat’s key jewellery markets with a store built around its approach to Indian jewellery, contemporary design and transparent retail.

Actor Vicky Kaushal and founder Harit Zaveri inaugurated the Surat store through a Kabuki Drop. The launch marks the brand’s expansion beyond Ahmedabad and introduces its retail concept, described by the company as “India Modern”, to the Surat market.

The store’s interiors combine Indian stone, sandstone, wood, brass and crafted surfaces with clean geometry, layered lighting and open circulation. Designed by Rahul Bansal, Partner at group DCA, the space uses elements such as proportion, rhythm, thresholds, screens and framed views while keeping the jewellery at the centre of the retail environment.

The Surat flagship offers jewellery across everyday, occasion, statement and bridal categories. Its collections include Gul, inspired by the journey of the mogra from bud to bloom; Saanjh, focused on the intimate moments surrounding weddings; and a Polki collection featuring uncut diamonds alongside emeralds, pearls and traditional gold craftsmanship.

The brand said its retail philosophy is centred on “the right craftsmanship, the right quality and the right price”, with transparency and ethical business practices forming part of its customer proposition.