QWEEN has introduced seven gold colours in India, using alloy compositions rather than surface coatings to expand colour choices across its jewellery range.
QWEEN has introduced seven colours of gold, expanding the conventional three-colour gold palette available in the Indian jewellery market. The brand said the colours are created through gold alloy compositions rather than rhodium plating or other surface treatments.
The seven colours are Snowfall White, Cloudy Grey, Clover Green, Rose Bloom, Champagne Fizz, Desert Noon and 24K Sunrise. The offering allows consumers to select different gold colours across jewellery designs, while some pieces combine multiple gold colours.
According to QWEEN, the colour in each variant comes from the composition of the gold itself rather than a coating applied to the surface. The brand said the development is intended to give consumers greater choice in selecting jewellery based on individual preferences.
To introduce the range, QWEEN has featured seven Apostrophe design rings, each in a different gold colour, as part of an outdoor campaign. The brand is currently showcasing the seven-colour offering at its store at Aditya Ancora, Sector 50, Noida.
QWEEN offers jewellery featuring natural gemstones and diamonds across more than 16 collections and 3,000 SKUs. The brand said Rosy Blue is its single supply chain partner, alongside luxury jewellery house Kashikey Co. Ltd.
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