Anera Silver by Kushals has opened its first Bengaluru store in HSR Layout and plans six outlets within eight weeks as it targets 100–150 stores across India.
Anera Silver by Kushals has opened its first Bengaluru store in HSR Layout, marking the first phase of its retail expansion. Founded by Kalpesh Gulechha, the brand offers silver jewellery across festive, gifting, bridal and everyday categories.
The HSR Layout store, located on 27th Main Road, spans ground and mezzanine levels and is designed around the brand’s focus on design, craftsmanship and consumer experience. Anera Silver said its collections are intended for different occasions, moods and moments, with an emphasis on self-expression.
The Bengaluru opening forms part of an accelerated retail rollout. The brand plans to open six stores within eight weeks, with outlets averaging around 2,500 sq ft across key markets. Over the next five years, it aims to build a network of 100–150 stores across India.
Anera Silver is targeting revenue of Rs 25 crore in its first year. The company said the initial rollout is intended to establish the foundation for its longer-term retail expansion.
The brand is operating under the campaign theme “A New Era of Silver” and positions itself as a separate brand proposition from Kushals, with its own product range, identity and retail experience.
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