Mayavé, the lab-grown diamond jewellery brand from the house of Dholakia, has expanded its retail presence across Delhi NCR with the opening of five stores in 45 days. The stores are located in Noida, Ghaziabad, Netaji Subhash Place, Gurugram and Dwarka.

The brand, which was launched in August 2026, offers jewellery featuring IGI-certified lab-grown diamonds across 40 Signature Cuts. Its collections include Blume, Birds of Glory, Seamless Symphony, Timeless, Wings of Freedom, Sakura, Reflection and Valor for Men. The jewellery is designed in Italy by Massimiliano Bonoli and crafted in India.

Mayavé’s jewellery starts at approximately Rs 25,000, with a significant portion of its range priced up to Rs 3 lakh. The brand is backed by the Hari Krishna Group, which brings three decades of experience in the diamond industry.

The stores have been designed around the jewellery buying journey, with dedicated areas for different collections and a High Jewellery Lounge. The format also includes private lounges and gifting sections, alongside a central display island for the Timeless collection.

“Jewellery retail is moving beyond the traditional product-led format. As consumers become more aware of design, craftsmanship and the choices available to them, the retail experience becomes an important part of the purchase,” said Dravya Dholakia, Founder and CEO, Mayavé.

The company has also incorporated solar-powered manufacturing, water recycling and the use of recycled gold into its operations.