Sri Jagdamba Pearls, Gold & Diamonds has launched its ‘Shubh Utsav Dhamaka – Blessings, Beauty & Brilliance’ campaign for the Navratri and Diwali festive season. The campaign runs from October 10 to November 10, 2026, across participating stores and the company’s online platform.

The campaign covers pearl, gemstone, silver, gold and diamond jewellery, along with festive gifting options. It also includes a Scratch & Win promotion, through which eligible customers can receive discounts or rewards, subject to the applicable terms and conditions.

Rewards include discounts on pearl and silver jewellery, as well as gifts such as pearl sets, silver coins, silver bars and gold coins. The offer is available on eligible purchases, with a minimum purchase value of Rs 3,499 for participation in the Scratch & Win promotion.

The campaign brings together jewellery categories at different price points, catering to festive purchases and gifting requirements. The company is also promoting lightweight gold jewellery, gemstone sets and curated jewellery combinations as options for seasonal shopping.

Commenting on the campaign, Avanish Agarwal, managing partner of Sri Jagdamba Pearls, Gold & Diamonds, said, “Festivals such as Navratra and Diwali hold a special place in our culture, bringing families together through traditions, celebrations and the exchange of meaningful gifts. Jewellery is an integral part of these occasions, symbolising prosperity, emotion and timeless value. Through our Shubh Utsav Dhamaka campaign, we aim to make festive shopping more engaging by bringing together our pearl, gemstone, gold and diamond collections with exciting Scratch & Win rewards. Our endeavour is to create a memorable shopping experience for our customers while continuing to be a part of their celebrations and cherished milestones.”

The campaign is available through participating outlets and the company’s website, jpearls.com, until November 10, 2026.