Hyderabad-based Manepally Group has launched Mandira by Manepally, a premium 92.5 sterling silver jewellery brand targeting consumers seeking alternatives to high-value gold jewellery amid elevated gold prices. The brand offers traditional and contemporary designs with gold-finish detailing.

The collection comprises more than 6,000 designs, including bridal necklace sets, long harams, chokers, vaddanams, bangles, bracelets, earrings and temple jewellery. It also features Nakshi, Kundan, Pachi, antique and contemporary collections.

Mandira operates two showrooms in Hyderabad. Its 12,000 sq. ft. Panjagutta Factory Outlet serves retail, wholesale and business-to-business customers, including retailers, franchise partners and entrepreneurs. The A.S. Rao Nagar showroom focuses on bridal jewellery, catering to brides and families shopping for wedding occasions.

The company plans to expand the brand across Telangana, Andhra Pradesh and other Indian markets. It is also looking to create business opportunities for women entrepreneurs through retail partnerships, wholesale access, franchise development, marketing support and business guidance.

Gaurav Krishna Manepally, managing director of Manepally Jewellers, said, “Mandira is our vision of making premium jewellery aspirations accessible without compromising on craftsmanship, elegance or trust. Every creation carries forward the values that have defined the House of Manepally for 136 years while responding to the evolving aspirations of today’s customers.”

Vamshi Krishna Manepally, managing director of Manepally Jewellers, said, “Jewellery is deeply rooted in India’s culture and celebrations. Through Mandira, we are offering a destination where every bride and every family can experience exceptional craftsmanship, heritage-inspired designs and affordable luxury.”

The launch expands the group’s presence into premium silver jewellery, with a focus on bridal and occasion wear at price points below comparable gold jewellery.