KISNA Diamond & Gold Jewellery has inaugurated its largest showroom in India at Janpath, Bhubaneswar, taking its nationwide network to 171 exclusive showrooms and its presence in Odisha to nine outlets.

Spread across 4,056 sq. ft. over two levels, the showroom represents an investment of approximately Rs 24 crore. The inauguration was attended by Sonal Chauhan and Ghanshyam Dholakia, Founder and Managing Director of Hari Krishna Exports and KISNA Diamond & Gold Jewellery.

The new outlet strengthens KISNA’s presence in East India, which the company identifies as its second-largest region in terms of business contribution. The brand aims to expand its network to 200 showrooms by the end of 2026, focusing on metropolitan markets as well as Tier II and Tier III cities.

The showroom houses the brand’s gold and diamond jewellery collections across categories including rings, earrings, pendants, mangalsutras, necklaces, bangles and bracelets. The range caters to everyday wear, festive purchases, gifting and weddings.

The expansion is being undertaken through KISNA’s franchise-owned, franchise-operated (FOFO) model. The company said the model enables it to extend its retail presence while maintaining a consistent customer experience.

Speaking on the launch, Dholakia said the investment reflected the company’s confidence in Odisha’s growth potential and the increasing demand for organised jewellery retail.

The showroom also offers KISNA’s Gold Rate Protection Plan, under which customers can book jewellery with a 25% advance and benefit from the lower gold rate applicable at booking or billing. Old gold exchange and buyback options are also available.