Aisshpra Gems & Jewels is hosting the third edition of its exclusive jewellery exhibition at its Park Road showroom in Gorakhpur, Uttar Pradesh, from October 16 to 18, 2026. The three-day event features curated collections across gold, diamonds, Polki, Kundan and silver jewellery.

The exhibition marks the launch of Navni, the retailer’s new diamond bridal collection. Featuring seven designs, the collection follows a 9-in-1 concept, offering multiple styling possibilities through jewellery components including a necklace, bangle, nath, ring, tika and earrings.

The collection focuses on versatility, allowing bridal jewellery to be styled in different ways across occasions. The launch also reflects the retailer’s emphasis on design innovation at a time when making-charge discounts and price competition remain key considerations in jewellery retail.

Vaibhav Saraf, Director, Aisshpra Gems & Jewels, said, “Price can bring a customer into your store, but it cannot be the only reason for them to come back. For too long, our industry has focused on communicating the value of gold, while the value of design, craftsmanship and originality has often taken a back seat.”

He added, “We believe innovation is the only sustainable way to rise above the making-charge and wastage wars that the industry is witnessing today. But innovation alone is not enough. We must also become better storytellers, helping customers understand the thought, skill and creativity behind the jewellery they choose.”

Established in 1940, Aisshpra Gems & Jewels operates in Gorakhpur and has a legacy spanning more than 85 years. The exhibition coincides with the retailer’s Mahautsav campaign, which includes offers on gold and diamond jewellery, subject to applicable terms and conditions.