Tanishq has launched Adhyantara, a festive jewellery collection inspired by celestial elements, including the sun, moon and stars. The collection features actor Triptii Dimri in a campaign conceptualised by TBWA\Lintas.

The collection comprises over 100 designs across four categories: Glass Kundan, Plain Gold, Plain Jewellery with Inspired Gemstones, and Open Polki. The range includes necklace sets, bangles, finger rings and mangalsutras crafted in 18kt and 22kt gold.

The designs incorporate sculptural forms, layered detailing, hand-carved stones and enamel techniques. Select pieces feature modular formats, including 3-in-1, 4-in-1 and 5-in-1 designs, allowing jewellery to be styled in multiple ways through detachable pendants and separable layers.

The collection also includes pieces featuring gemstones such as fire opals, sunstones and rutilated quartz, alongside designs incorporating asterism effects.

The campaign film features Dimri in a campsite setting beneath a starry sky, with celestial visuals forming jewellery designs. The film uses the melody of Badan Pe Sitare Lapete Hue to accompany the visual narrative.

Pelki Tshering, Chief Marketing Officer, Tanishq, said the collection translates the beauty and mystery of the cosmos into contemporary jewellery, combining Indian craftsmanship with modern design.

The launch adds to Tanishq’s festive-season offering, with the collection bringing together traditional jewellery techniques, contemporary styling and celestial-inspired motifs.