KISNA Diamond and Gold Jewellery has launched a nationwide outdoor advertising campaign featuring brand ambassadors Shahid Kapoor and Mira Kapoor, with more than 300 billboards across Mumbai, Delhi, Bengaluru, Hyderabad and Kolkata.

The #GiftHappiness campaign aims to strengthen brand visibility and encourage consumer engagement during the festive shopping season. The billboard placements cover high-traffic roads, commercial hubs and shopping destinations, with the campaign projected to generate more than 5 million cumulative out-of-home (OOH) impressions.

The outdoor campaign forms part of KISNA’s broader festive marketing initiative, which includes television, digital and social media, cinema advertising, influencer collaborations, print, retail branding and on-ground activations.

The campaign promotes the brand’s diamond and gold jewellery collections alongside festive purchase offers. These include up to 100% off on making charges on select jewellery, 105% value on old gold exchanged towards diamond jewellery purchases, and specified buyback and exchange benefits on diamond jewellery. The brand has also introduced Double Gold Rate Protection with a 25% down payment and a festive lucky draw offering customers a chance to win more than 800 vehicles, including cars and scooters.

Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said the campaign’s outdoor placements were planned around high-footfall locations near existing showrooms to strengthen consumer recall and encourage store visits during the festive season.

Prashant Awasthi, Chief Marketing Officer, KISNA Diamond and Gold Jewellery, said the outdoor campaign complements the brand’s wider marketing strategy by reinforcing its festive message across multiple consumer touchpoints.

KISNA currently operates more than 170 exclusive showrooms and 1,500 retail touchpoints across over 400 cities in India.