Aisshpra Gems & Jewels inaugurated its 21st showroom in Naugarh, Siddharthnagar, on November 2, 2026, with Bhojpuri film actress Kajal Raghwani attending the launch as the special guest.

The inauguration witnessed participation from customers and local residents. During the event, Raghwani interacted with customers and introduced the brand's Value Deal Products, under which making charges start at 5%.

The new showroom will offer jewellery across gold, diamonds, silver, Polki and Kundan categories, with collections spanning traditional, bridal and contemporary designs.

As part of the launch, the company announced promotional offers, including up to 30% off on making charges of gold and diamond jewellery, a pre-booking facility at the lowest gold rate, and instant discounts of up to Rupees 5,000 for HDFC Bank credit cardholders.

Anoop Saraf, Director, Aisshpra Gems & Jewels, said, "Since 1940, the trust of our customers has been our greatest strength. The launch of our 21st showroom in Siddharthnagar marks an important milestone in our expansion journey. Our objective is to provide customers with an exceptional shopping experience backed by superior quality, transparency and attractive value deals. We are delighted by the tremendous love and support extended by the people of this region."

Established in Gorakhpur in 1940, Aisshpra Gems & Jewels continues to expand its retail presence across cities. The new outlet is located near Hydel Tiraha, Uska Road, Naugarh, Siddharthnagar.