The Associated Chambers of Commerce and Industry of India (ASSOCHAM)will be hosting the International Diamond and Gold Convention on November 2, 2007 at Hotel Taj Mahal, Mumbai. The theme for the conference is to celebrate India’s significance in the global trade and to symbolise ASSOCHAM’s sincere commitment to develop India’s gems and jewellery industry. ASSOCHAM has been playing a pro-active role in bringing to the fore India’s potential in Gold and Diamond business.%%Today, with its cut and polished diamonds, colored gemstones, gold jewellery, pearls, non-gold jewellery and fashion jewellery, India accounts for almost 50% of the international market. The gems and jewellery sector contributes nearly 55% of the world’s net exports of cut and polished diamonds in value, 90% in terms of pieces and 80% in terms of carats.%%Every 11 of 12 diamonds sold around the globe are processed in India, irrespective of where these are mined. According to ASSOCHAM, with the right policy and regulatory framework, India could establish itself as a brand in the international Gems & Jewellery market, increase employment and create new breed of entrepreneurship.