Tara Jewellers launches Facebook contest for new Akshay Tritiya collection

To mark the favourable day of Akshaya Tritiya, a special collection with a mix of heavy and light weight gold jewellery has been created and a Facebook contest launched.

Post By : IJ News Service On 03 May 2011 11:30 AM

Tara Jewellers, the retail arm of Tara Jewels Ltd, an integrated player from jewellery manufacturing to jewellery retailing, has launched a new collection of gold jewellery to brighten up the festival of Akshaya Tritiya. These beautifully designed pieces are being exhibited across the 31 Tara Jewellers stores across North, West and Central India.The line comprises intricate filigree and delicate bead work gold kadas, ornate necklaces, traditional pendants and marvellously crafted earrings using rope work, meenakari, spray work, Calcutta work and more. These pieces are ethnic in their design and would complement perfectly any Indian and Indo-western outfit.

On this occasion Vikram Raizada, Executive Director Marketing, Retail & Business Development at Tara Jewels Limited says, “In India, buying and owning jewellery for festivals and weddings is a popular and auspicious tradition. Consumers consider it as an emotional asset besides a long-term investment. AtTara Jewellers, we understand and respect the importance of our customer’s beliefs and values and accordingly customize our products and offers to provide a range of well designed, hallmarked and certified yet affordable jewellery.”

The Facebook contest requires customers to visit the store, try on any of the jewellery pieces from the new collection and click a picture and upload it on the Tara Jewellers page on FB. Winners chosen through a lucky draw will get gold coins as prizes.

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