Mumbai, January 18, 2008 : De Beers Group Marketing awarded the winners of Diamond Season 2008, today. The awards night marked the end of the Diamond Season 2008, a festival celebrating diamonds held across six cities in India over the last month.%% Addressing the gathering, Prasad Kapre, Business Director, De Beers Group Marketing said, “We have seen a growth of around 27 per cent in India, and 30 per cent in Mumbai alone. It indicates changing consumer habits. Exclusivity is not only about design; it is the whole shopping experience. The awards are in recognition of the immense contribution made by the retailers.”%% Awards were given out in eight categories namely- Best Display to Notandas & Sons, Best Collection to Tribhovandas Bhimji Zaveri (TBZ); Best Showcase Display to Ghanasingh Signature, Best Showroom to Mahesh Notandas and Anmol Jewellers, Best Window Display to Popley La Classic; Best up-coming Jeweler to Jayesh Art Jewellery; S Girdharlal Adenwala and Anand Jaganath Pednakar, Best Shopping Experience to Mehta Emporium and Danabhai Pallazio and Best Innovation to TBZ Original.